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The Cuban Floridita will have its franchise in Mexico

The Cuban Floridita will have its franchise in Mexico
In today's world it is known that Cuban cocktails are famous, therefore, some bars and restaurants such as Floridita de La Habana, are very attractive and visited.

Such is the matter, that in that house of meals (bar-restaurant) some 400 recipes of preparations based on Cuban rum (another famous one) are preserved, some of which are highly recognized globally, such as the Daiquiri or the Mojito.

the Extrareserve Company Palmares and the Mexican Group M signed an agreement to open this year the first franchise of the bicentennial Cuban bar-restaurant Floridita in Mexico, in a central location in the Aztec capital.

This contract, signed precisely at the headquarters of the Bar this capital (Calle Monserrate, Old Havana) by the Director General of Palmares, Jorge Luis Acosta, and the owner of the Mexican Gastronomic and Hotel Society, Lupe Ramírez, now gives a new air to Floridita.

The restaurant will have a franchise in a central location located two kilometers from the popular Basilica of Guadalupe in the D.F.

The replica of the Floridita in Mexico includes all its furniture, interior design, colors, ornaments and façade, to make the client feel comfortable in the future installation, which should come into operation in the first half of this year.

The Floridita celebrated in 2017 the 200th anniversary of its foundation, with a competition of Bartenders baptized as The King of Kings (4 to 6 October). The fact is that this chain is even distributed by other countries, both American and European.

Considered a cocktail temple and nationally and worldwide awarded, the Floridita, is also recognized as the birthplace of the Daiquiri. Created on July 6, 1817 as La Piña de Plata, then La Florida and finally Floridita, the bar-restaurant owes its stamp to the father of the Antillean canteen, the Spanish immigrant Constantino Ribailagua (Constant).

According to recent calculations, the establishment receives more than a quarter of a million clients a yearand 80% of the Americans who travel to the Cuban capital, frequent it. It counts among its visitors famous figures of art, culture, sports, politics and business.

That celebrity is supported by various elements, especially the quality of service, and the visit of travelers from five continents, when the US magazine Esquire included it in 1953 among the seven most famous bars in the world. In 1992, Floridita received the Best of the Best Five Star Diamond Award from the North American Academy of Gastronomic Sciences as the King of the Daiquiri and the most representative restaurant specialized in fish and seafood.

It has several novelties, including franchises of this establishment in the United Kingdom, Spain and now Mexico.

Floridita employs 55 employees, including 18 women, and has two winners of the international Habanosommelier contest (pairing of drinks, meals and cigars).

This is also a celebrity restaurant, because its halls, specialized in seafood and with a good cigar menu, passed Ernest Hemingway, Paco Rabanne, Naomi Campbell, Matt Dillon, Kate Mosse, Dany Glober, Jack Nicholson, Fito Páez, Jean Paul Belmondo, Gary Cooper, Tennessee Williams, Marlene Dietrich, Ingrid Bergman, Graham Greene, Jean-Paul Sartre, Derek Jeter, Joe Torre, Rocky Marciano, Ava Gadner, Samuel Elliot Morrison, Buck Lanham, Hebert Matthews, Errol Flynn and Jane Fonda , among others.

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